![]() ![]() Instead, you can often use what you already have in place, as long as you adapt it to manage the new risks and deepen trust. The metaverse doesn’t require a brand new risk management approach. The potential harm of an abusive experience for your customers (or their children), for example, may sadly be especially great in an immersive, three-dimensional digital world.Īll that may sound scary, but it shouldn’t be. After all, as a business leader, would you let your organization bring its operations or customers into a metaverse space that offers a whiz-bang experience - but minimal security? Or would you look for an opportunity that lets you feel confident that your company won’t be garnering headlines as the victim of a metaverse scam, security breach, privacy violation, data preservation sanctions or tax penalty? Some of these threats to trust are familiar, but others are brand new. ![]() We believe that metaverse initiatives will rise or fall even more on trust than on functionality. To complete the bridge between the consumer and business metaverses in the coming years, we also expect to see more metaverse-specific products and services: avatar-driven contact center support, financial education, telehealth and new, fully immersive commerce experiences.Ģ. Trust will make or break metaverse success Manufacturers will use the metaverse’s new data to enhance digital twins in order to improve supply chains, manufacturing and logistics. Restaurant operators can do the same with kitchens and seating arrangements. Retailers, for example, can digitally recreate physical stores, then let customers and employees virtually try out different configurations to see what increases satisfaction and sales. More and more companies are starting to simulate physical operations on the metaverse. One sign? In PwC’s 2022 US Metaverse Survey, the metaverse use case that business leaders said they were most likely to explore (cited by 42%) was “onboarding and training.” Tied for second place were “interacting with work colleagues” and “creating virtual content for customers,” both cited by 36%. These activities will continue to grow, but we believe that in 2023, business applications will take the lead. You’re doing it wrong.1. Businesses will be the metaverse power usersĪ lot of metaverse talk in 2022 was about consumers, especially younger ones: activities such as games, virtual experiences or shopping with cryptocurrency and other digital assets. ![]() If you’re like that or your organization is. ![]() But all that just makes an educated guess.Īnd the educated guess looks promising. I use metrics, funnels, estimates, business intelligence… pfff, all of it. What will 2024 bring? Nobody knows, I don’t. We’re ending the year, 2023 is almost a wrap. This cannot be done without a #team, playing as a team. Building a stable base doesn’t come easy. Without moments you think you’re loosing it all. You can’t learn without mistakes, without risk. Not to brag, I’ve had my ups and downs, like all. I’ve been an entrepreneur since 1999, officially since 2001. Who are you? What makes you tick? What’s your why? We will train you later. And I’m not looking at all them fancy certs. “We hire smart people, so that they can tell us what to do”. For all kinds of reasons.īut I am proud that, to date □, nobody at Secwatch B.V. All in good measure, we’re still a small and very very specialized company. Our #pentesting and threat intelligence based #redteaming services are going through the roof. Starting from vulnerabilities to manage, using a “common sense” threat model, to #asm with external threat management with a powerful #osint model, to #dast and #sast for #secdecops to SIEM, security operations… it’s all there and it’s all backed by very very capable people.īut now we’re looking already at expanding the team again, new hires in a tough market. it’s a fit for small and larger companies. Wether they just need it, or want to comply to #ISO27001, #NIS2, #OWASP or maybe #CYRA. After 2 years of development, testing, trailing, we put something in the market that actually works for our targeted range of clients. Whether it’s starting clients on #vulnerabilitymanagement or looking for a solid #nextgen #siem #soc… or bringing them to the level of #threatintelligence based #vm #siem and #soar. Only a few weeks back we’ve introduced our #SuperSOC service locally. ![]()
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